The Scottish Highlands
For the Country Pursuits Collection, the journey began in the Scottish Highlands.
A landscape shaped by vast skies, winding roads and rugged beauty, the Highlands provided the setting for a campaign rooted in escape, adventure and a slower pace of living. Over one day, our team travelled through this remarkable corner of Britain, capturing the scenery, atmosphere and moments that would come to define the collection.
This behind-the-scenes journal offers a glimpse into the making of the Country Pursuits campaign and the people who brought it to life.
Part One: A Sense of Place
Every collection begins with a landscape.
For Country Pursuits, inspiration was drawn from the quiet drama of the Scottish Highlands, where rolling moorland meets expansive horizons and ever-changing light. It is a setting rich in character, one that informed not only the campaign imagery but the world surrounding the collection itself.
The intention was never simply to photograph clothing within a landscape, but to create a visual narrative shaped by place, movement and discovery.
Part Two: The Journey
The most memorable images are often the ones that cannot be planned.
As the days unfolded, shifting weather, fleeting light and the unexpected beauty of the Highlands shaped the rhythm of the shoot. Photographers, stylists, videographers and production teams moved between locations, following the landscape as it revealed itself.
Between destinations, moments emerged that felt almost cinematic: a solitary road disappearing into the hills, mist settling across the moorland, the final light of day casting a golden veil across the horizon.
These became the moments that defined the Country Pursuits campaign.
Part Three: Bringing the Story to Life
Back in London, the journey found its final expression. Thousands of images and hours of footage were distilled into a campaign that celebrates a wardrobe designed for life between town and country, inspired by the landscapes and traditions that define the British countryside.
Through imagery and film, the collection captures the ease of dressing for weekends in the country, days on the estate and moments in the city beyond. Rooted in British heritage and guided by craftsmanship, each piece balances elegance and practicality, creating a wardrobe that feels as relevant in a London townhouse as it does against the backdrop of the Highlands.
The result is a collection of enduring pieces that transcend occasion and season. Refined yet effortless, they are designed to accompany a life of exploration, offering a timeless approach to dressing inspired by the beauty, character and spirit of the British landscape.
A collection shaped by the journey, brought to life by the landscape.
