Daisy is the Founder and CEO of Knatchbull (previously The Deck London), Savile Row's first and only shopfront exclusively for women in its prestigious 200-year history.  

Knatchbull represents a revolutionary moment in Savile Row's storied history. Founded by Daisy Knatchbull, who cut her teeth as the Communications Director at Huntsman, another great stalwart of Savile Row, Daisy's heritage and experience in luxury fashion uniquely positioned her to challenge the male-dominated world of traditional British tailoring. 

Making headlines as the first woman to wear a top hat and tails at Royal Ascot, Daisy saw a clear gap in the market: the world of Savile Row tailoring lacked a modern alternative for women. 

From the cobblestones of this historic street, Knatchbull has now dressed royalty, Hollywood starlets, and business titans alike. As at home in the modern woman’s wardrobe as it is on the red carpet, Knatchbull’s bespoke womenswear made it’s Met Gala debut in 2025. 

With a commitment to sustainable fashion practices, Knatchbull became the first Savile Row tailor to attain the much sought after 'B Corp certification’, an accreditation only achieved through rigorous standards across governance, community impact, and environmental stewardship. The certification, which only 1 in 3 companies achieve, validates the brand's commitment to ethical business practices and social impact.   

Hosting over 20 international trunk shows a year, Knatchbull continues to expand globally. In addition to its made-to-measure service, the brand launched its first ready-to-wear collection in 2023. Now in its stride, the line continues to offer women a stylish, conscious alternative to fast fashion. 

Through her all-female staffed business, Daisy continues to challenge industry norms while maintaining the street's reputation for exceptional craftsmanship, combining centuries-old techniques with modern styling specifically designed for women.