Daisy Knatchbull is on a mission to change tailored clothes for women, and to offer successful, style conscious women a compelling alternative to fast fashion.
Daisy founded The Deck (now Knatchbull) in early 2019, and the brand has since received glowing reviews in the fashion press, dressed some of the most influential female actors, entrepreneurs and creatives working today, and opened the first women’s-only shopfront on Savile Row.
"Daisy Knatchbull has taken Savile Row to new heights... she has challenged the sartorial norm and helped women see themselves in a new light by disrupting the traditionally male-dominated area."
In 2016, Knatchbull became the first women in history to wear tailored morning dress to Royal Ascot, a dress code previously reserved only for men.
Her appearance in top-hat and tails caused a stir at the time, and it also inspired Knatchbull to take the bull by the horns.
Knatchbull's vision is to give women a voice in the world of traditional tailoring.
Before
Knatchbull worked for five years as the Communications Director at Huntsman, one of Savile Row’s oldest and most prestigious bespoke tailors. It was here that she realised the traditional world of bespoke tailoring lacks a contemporary alternative for women.
Prior to Huntsman, Knatchbull worked with the fashion director at The Sunday Times.
Today
Knatchbull is determined to establish her namesake store as the leading tailoring house for women internationally, and to stand alongside its neighbours on Savile Row as a respected and innovative tailoring house.
In 2024, The Deck (now Knatchbull) became the first BCorp on the historic street.
Future
With over 20 international trunk shows a year, Knatchbull continues to grow globally. Being able to serve clients closer to home and allow more and more women to experience true Savile Row tailoring has been phenomenal.
Our Ready To Wear collection enters its third season in 2025 and continues to offer women a stylish and conscientious alternative to fast-fashion.
"An all-female London tailor is shaking up fashion with bespoke suits that can be passed down through the generations and re-fitted to figures that change shape with age and whatever life brings."
